My Projects & Initiatives

Project Overview

Role: Co-Founder

Platform: flaboeducation.com

I founded Flabo Education to democratize learning in Management, tech, communication, and general studies. We published structured video content aimed at school students, job aspirants, and early-stage learners.

Key Achievements:

• Launched self-paced content on tech awareness, coding basics, and public speaking
• Led branding, content strategy, and SEO
• Created curriculum-aligned educational blogs with engaging visuals
• Built a community of learners across multiple disciplines
• Designed monetization strategies for sustainable growth

Project Overview

Role: Process Excellence Manager

Impact: 15% rise in lead-to-paid conversions

Designed and executed a fully optimized lead journey from form fill to trial and paid conversion, creating a seamless process that improved conversion rates significantly.

Key Implementations:

• Automated lead allocation logic in HubSpot
• Introduced escalation matrices for delayed follow-ups
• Defined weekly audit reports to identify lead leakages
• Led team trainings on CRM hygiene and customer engagement
• Created standardized templates for follow-up communications
• Implemented lead scoring to prioritize high-intent prospects

Project Overview

Role: Customer Success Manager

Impact: 20% improvement in retention tracking accuracy

I developed an internal churn prediction tool that flagged at-risk learners based on behavior and feedback, allowing for proactive interventions.

Key Features:

• Consolidated data from CRM, NPS, and learner feedback
• Built dashboards using Google Sheets
• Helped the CS team prioritize proactive interventions
• Supported team leads in churn root-cause reviews
• Identified behavior patterns that indicated dropping engagement
• Created prioritization matrix for intervention strategies

Project Overview

Impact: Reduced issue resolution time by 40%

Established an end-to-end parent feedback capture system that provided actionable insights to improve the customer experience and speed up issue resolution.

System Components:

• Mid-journey feedback collection (post-trial)
• NPS surveys after onboarding
• Action tagging system to route insights to sales, support, or ops
• Automated follow-up system for unresolved issues
• Sentiment analysis of feedback comments
• Trend identification and reporting for leadership review

Project Overview

Role: Sales Manager

Impact: Reduced onboarding time by 50%, increased closure rates

To scale a growing sales team, I created and institutionalized a structured sales playbook that standardized processes and improved performance.

Playbook Components:

• Mapped complete sales funnel from demo to follow-up to closure
• Created SOPs for daily huddles, objection handling, and CRM notes
• Mentored 15 sales reps using performance dashboards and review systems
• Developed scripts for common objections and selling scenarios
• Established metrics and KPIs for performance evaluation
• Created a progressive training program for new hires

Project Overview

Role: Process Leader | Owner of Sales Training

Impact: Decreased new joiner ramp-up from 30 to 18 days

Created a comprehensive onboarding program that accelerated the productivity of new sales hires and ensured consistent knowledge transfer.

Program Structure:

• Created a 20-day structured onboarding program for sales hires
• Designed content around sales tools, process walkthroughs, role-plays, and case studies
• Integrated performance checkpoints and certifications
• Developed a buddy system for new joiners
• Created assessments to validate learning milestones
• Established feedback mechanisms to continuously improve the program

Project Overview

Impact: Organic growth to 5,000 monthly blog views

Developed and executed a content strategy that built audience engagement and established Flabo Education as a valuable learning resource.

Campaign Elements:

• Conceptualized video series: "Tech Bytes for Beginners" and "Speak Smart"
• Scripted and voiced explainer content for YouTube
• Created SEO-rich blog content that helped learners grasp fundamentals in Hindi & English
• Designed content distribution strategy across various platforms
• Implemented analytics to measure content performance
• Established regular publishing cadence for consistency

Project Overview

Impact: 2x increase in tracked sibling & referral leads

Built and implemented a comprehensive system to capture, track, and optimize referrals, creating a reliable channel for high-quality leads.

System Components:

• Built referral tracking sheets integrated with CRM
• Rolled out SOP for follow-up and tagging on referral calls
• Mapped performance by counselor to encourage ownership of referral flows
• Created incentive structures for customer referrals
• Implemented automated referral requests at key moments in customer journey
• Established reporting to track referral conversion rates

Project Overview

Context: Special project under CX taskforce

Impact: Identified 5+ friction points leading to loss of high-intent leads

Led a comprehensive audit of the trial-to-paid conversion process to identify and address bottlenecks affecting conversion rates.

Audit Process:

• Worked cross-functionally with product, sales, and tech
• Ran funnel behavior heatmaps and analysis of call scripts
• Proposed updated trial reminder logic and backup AC assignment strategy
• Identified user experience issues during trial period
• Analyzed timing and content of communications
• Created action plan to address identified friction points